1. Solve a real problem.

           Not just any problem—one your customers feel deeply about.
                    
           Why would they care about your solution?

           If they don’t know they have an issue.

 
 2. Create a Offer that slaps

           Be bold,

           Stand out,

           And leave no doubt.

           Make it so compelling that choosing you feels like the easiest   
           decision they’ll make.

3. Get your message out.

Ads

Emails,

Calls—whatever it takes to reach them.

Fancy ideas mean nothing if you can’t get in front of people who care.