The average marketer thinks customers buy based on logic. They believe it’s about price tags, features, or a “better deal.” But here’s the truth: people don’t make decisions based on logic. They buy on emotion and justify with reason. When someone chooses a product or service, it’s not because of what it does—it’s because of…

Let’s be honest—when most people hear “marketing,” they picture flashy ads, clever slogans, and strategies to sell more. But at its core, marketing isn’t about selling; it’s about trust. You can have the most incredible product or service, but if people don’t trust you—your values, your vision, your ability to deliver—none of it matters. Good…

Before you land that client, here’s the real deal: You can’t walk in looking like you just rolled out of bed. You need to feel like a pro, look sharp, and then—boom—close that deal like a pro. Before you land that client, you gotta be prepared. Feel confident. Look the part. Then, seal the deal…

Motivation? Are You Retarded? Let’s get real: Motivation is a joke. It’s an excuse for the lazy. “I don’t feel like doing this.”“How do I make myself feel like doing this?” Stop. You’re NEVER going to feel like doing it every day. That’s the scam of motivation—it’s fickle and fleeting. There will be days when…

 1. Solve a real problem.            Not just any problem—one your customers feel deeply about.                               Why would they care about your solution?            If they don’t know they have an issue.   2. Create a Offer that slaps            Be bold,            Stand out,            And leave no doubt.            Make it so compelling that choosing you feels like the easiest              decision they’ll make.…

What Sales is not- Overloading  people with information. Trying to cram your product through people throats. It’s not cheesy. It’s not immoral. Now the problem with sales is that it’s gotten a bad rap because a lot of less than savoury  people went to sales. But this skill  set should be only used for GOOD.…

I was horrible at speaking like horrible horrible. I didn’t know how bad I was—classic Dunning-Kruger effect, where you don’t know enough to realize how much you’re lacking. 3 things you can do to elevate your speaking For the next few weeks you are going to brainwash yourself listening to speakers instead of music, watching…

I also didn’t have the luxury of discovering this for myself—at least, not until recently. It happened when I stumbled upon a beautiful woman. The mystery of writing unfolded before me. She was talking about how her mother had a similar ring, a gift from her father And how her Father gave that ring to…